For Families & Retirees Nationwide — Virtual Consultations

Protect Your Family.
Protect the Retirement
You Worked a Lifetime For.

The families who thrive after tragedy, and the retirees who never lie awake fearing a market crash, all had one thing in common. They had a plan built before they needed it. Let's build yours.

Book Your Free Virtual Strategy Session → No cost. No pressure. No jargon. 100% virtual.
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500+Families Protected
15+Years of Experience
$50M+Coverage Placed
5 ★Average Client Rating
A+Rated Carrier Partners

The Fears That Keep You Up
Are the Ones Worth Solving.

It's rarely one big fear. It's the quiet ones. A spouse scrambling to pay bills. A funeral draining the emergency fund. A retirement account that took 30 years to build, cut in half by a market crash you didn't see coming. These fears are real, and every one of them has a solution.

Tap any fear below to jump straight to how we solve it

"The most expensive financial mistake a family can make is waiting for the right time — because whether it's protection or retirement, the right time to plan is always before you need it."

Get Your Free Protection Review →

You Don't Need a Salesman.
You Need a Strategist.

Most insurance agents work for a single company, which means their loyalty is split between you and the carrier writing their commission check. Reaves|Fuller Financial was built differently. As independent brokers with access to 50+ top-rated carriers, our only obligation is to you.

Michael Reaves
Co-Founder
Michael Reaves

Michael brings 30 years of financial discipline to every plan he builds, including 24 years in regional finance leadership before dedicating himself to protecting families and retirements full time.

His focus is the retirement side of the house: helping people move money out of market risk and into strategies that protect principal and create income they can't outlive. He believes a plan should be simple, honest, and built around your goals, not a product pitch.

Licensed Life & Annuity Agent
Retirement & Rollover Strategy
Eric Fuller
Co-Founder
Eric Fuller

Eric shops the market on your behalf and cuts through the complexity, building coverage that actually fits your life: your budget, your goals, and your family's unique situation.

His focus is protection: making sure the people you love most are never left wondering how they'll survive without you. Every consultation is straight talk, zero pressure, and zero jargon, just an honest look at what you need and what it costs.

Licensed Life Insurance Agent
Independent Broker — 50+ Carriers

"Our job isn't to sell you a policy. It's to make sure that whatever life brings, your family and your future are already taken care of."

— Michael Reaves & Eric Fuller, Co-Founders
Book a Free Session →

Every Fear Has an Answer.
Here's How We Solve Yours.

There's no one-size-fits-all in financial protection. Whether you're 35 with a young family, 58 with an old 401(k) exposed to the market, or 72 protecting your estate, there's a strategy built for exactly where you are.

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Fixed Indexed Annuities
Protect & Grow Your Retirement
Solving Fears #03, #04 & #05
"Move your retirement out of market risk, without giving up growth."

If your retirement savings live in a 401(k), an old employer plan, or an IRA, they're fully exposed to the next market crash. A Fixed Indexed Annuity (FIA) lets you roll that money into a strategy that protects your principal and still lets it grow. You can roll over an old 401(k) or IRA into an FIA as a tax-advantaged transfer, without triggering a taxable event when done correctly.

  • Zero market losses. Your principal is protected. When the market drops, your account value doesn't go backward.
  • Growth linked to an index. Your money earns interest based on a market index's gains, up to a set amount, so you participate in the upside.
  • Income you cannot outlive. An FIA can be structured to pay you a guaranteed income for the rest of your life, no matter how long you live or what markets do.
  • Tax-deferred growth. Your money compounds without being taxed each year, and a proper rollover keeps its tax-advantaged status.
  • Protection from yourself and from timing. No more watching the news and wondering if you should pull everything out.
★ "I rolled my old 401(k) into an FIA before I retired. When the market dropped, I didn't lose a dime, and I still have income coming every month for life." — Patricia M., McKinney, TX
Term Life
Maximum Coverage, Minimum Cost
Solving Fear #01
"My family depends on my income. What if I'm not here?"

Term life insurance is the most powerful dollar-for-dollar protection available. During the years your income matters most, while the mortgage is live, while the kids are in school, while your business depends on you, term coverage replaces that income completely. Policies from 10 to 30 years, at rates that may surprise you.

★ "I cover my $1.2M mortgage for $47/month. They found me that rate in 20 minutes." — Marcus D., Arlington, TX
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Final Expense
For Dignified Endings
Solving Fear #02
"I don't want my death to cost my kids their savings."

Final expense life insurance is designed for one purpose: to cover every cost that comes when a life ends, from the funeral and burial to medical bills and outstanding debts. Coverage typically ranges from $5,000 to $50,000, premiums are designed to stay level, and no medical exam is required. Your family receives a tax-free benefit, fast, when they need it most.

★ "We were overwhelmed after Mom passed. The benefit came quickly and covered everything." — Sandra T., Dallas, TX
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Whole Life
Lifelong Protection + Growth
Solving Fear #06
"I want protection that lasts a lifetime and builds real value."

Whole life insurance is designed to last your entire life and build guaranteed cash value over time. As a permanent financial asset, it grows tax-deferred, can be borrowed against during your lifetime, and passes a tax-free death benefit to your heirs. For those building generational wealth, whole life can be a cornerstone tool, not just a safety net.

★ "My whole life policy has become one of the most valuable, stable assets I own." — Robert J., Fort Worth, TX
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Indexed Universal Life
Protection With Growth Potential
A Flexible Middle Ground
"I want lifelong coverage with market-linked growth potential."

Indexed Universal Life (IUL) links your cash value growth to a market index while protecting that cash value from negative index returns. When the index rises, you can participate up to a cap. When it falls, your credited value is designed not to go backward. It pairs a tax-free death benefit with flexible, index-linked accumulation, an option worth reviewing alongside whole life and FIAs.

★ "They walked me through IUL, whole life, and an annuity side by side until the right fit was obvious." — James W., Southlake, TX

Real Families.
Real Peace of Mind.

★★★★★

"I had an old 401(k) I kept meaning to deal with. They showed me how to roll it into an annuity that protects the principal. For the first time, I'm not scared of a market crash."

TR
Thomas R.
Small Business Owner, Mansfield, TX
★★★★★

"The virtual session was seamless. 45 minutes, completely clear, no pressure. By the end I understood exactly what I was buying and why. My policy was approved days later."

KM
Karen M.
Retired Teacher, Plano, TX

Three Steps to Complete Protection.

01
Book Your Free Virtual Session

A no-obligation, 45-minute strategy call via Zoom or phone. No forms beforehand. Just bring your questions and your goals. We bring the answers and the market research.

02
Get Your Custom Protection Plan

We shop 50+ top-rated carriers to build a strategy that fits your life, your budget, and your retirement goals. You'll see side-by-side comparisons in plain English, zero jargon.

03
Rest Easy. You're Protected.

Once your coverage and retirement strategy are in place, let go of the worry. Your family is protected, your savings are secured, and we remain available for annual reviews as life evolves.

The Conversation
You Keep Putting Off
Is the One That Matters Most.

Whether it's protecting your family or protecting the retirement you worked a lifetime to build, 45 minutes is all it takes to start. Completely virtual, completely free. The cost of waiting is a risk no family should take.

Book Your Free Virtual Session →
100% Virtual  ·  No Obligation  ·  No Cost  ·  No Jargon